individual roles

1.What does a user want? Designing for needs. Putting the user first. Making web content accessible to more people and more kinds of internet devices. I chose this because the user should be first and should be the first person that comes to mind. http://www.alistapart.com/topics/userscience

2.Making your site available to every device: from Palm Pilots and web-enabled cell phones to screen readers, text browsers, and alternative browsers and devices. WAI in on WCAG. Accessibility via web standards and also via Flash and PDF. i chose this because you have to be able to access the site from any kind of device.

3.Animated content helps, spinning logos hurt. Animation always makes the website more interesting,
http://usableweb.com/topics/000274-0-0.html

4.Universal access by blind, deaf and other users with special needs. if you want to make money your website has to be viewable by everyone.

5.The main difference between information architecture and customer experience is the foundation of each. Customer experience is founded on empathy with, and understanding of, the customer. Information architecture, on the other hand, is based on an understanding of information. The website has to be easy to navigate around in. so first time users can figure out what they are doing.http://www.goodexperience.com/blog/archives/000200.php

6.On the other hand, I do feel a stronger calling in my work than simply making clients more money (though we do plenty of that). More money is better.